ADIDAS ESCAPE THE NOISE
Creative & Copywriter
Inspiring the next generation of hikers.
For the launch of the new TERREX FreeHiker GTX we were asked to create a campaign that redefined hiking, and outdoor apparel, for a young urban consumer.
We took members of London-based DJ collective NTS up to the highlands to ’escape the noise’ of the city and experience the epic landscape. The film showed how a countryside escape can leave you feeling recharged and creatively inspired.
The imagery and copy then reinforced the ‘escape the noise’ message and showed how the hiking boots could transition from city to outdoor seamlessly.
Agency: Adidas, Studio A
Creative Director: Paul Mann
Copywriter: Rowena Wyles
Art Director: Johan Ahlqvist