ADIDAS BASKETBALL Open Forum
Creative & Copywriting
Reconnecting a basketball icon with its heritage.
For SS22 Adidas wanted to reaffirm Forum’s heritage and legacy within basketball culture whilst maintaining the Open Forum ethos.
More than any other sport, basketball is closely intertwined with the worlds of fashion and music. Essentially, it represents the ultimate ‘Open Outlook’: the passion for being inspired by other cultures and disciplines. It’s that mentality that lies at the heart of Forum, and it’s what we wanted to capture with this global campaign.
We explored local basketball culture through the eyes of basketball communities in three key cities; London, Paris and LA. Our hoopers shared insights into what makes their local scene unique, as well as the passion for the game that brings them together.
Hackney Rebels : Open Forum
Paris Basketball : Open Forum
It was important to us that the content was produced as authentically as possible, so we looked for collaborators within the basketball community who understood the culture.
The campaign was shared globally across adidas.com and on the app, as well as the global and local basketball social accounts. It included three films in addition to on-location photography and product photography.
Agency: adidas, Studio A
Creative Director: Carolina Cwiklinksa
Copywriter: Rowena Wyles
Art Director: Jess Walker