Barclays Cost of Living
Creative Director
Barclays wanted to create an engaging and ongoing multi-platform presence to help their audience navigate the challenges of the cost of living crisis.
The content we created positioned Barclays as the leader in supporting its customers in a useful, practical and relatable way.
The campaign included two hero series for Youtube as well as 15 x 15sec targeted paid media ads.
Budgeting for Christmas
A few months after the Cost of Living Crisis hit, Christmas was on the horizon, with many families finding it harder than ever to save for the occasion. In this episode Barclays Money Mentor Paul gave a mother and son some advice on how to tackle the expensive Christmas period.
How to talk to your friends about money
Talking about money with your friends can be awkward - even scary. Which is why we don’t do it enough. This episode guided a pair of housemates on the best way to talk about budgeting without the social fallout.