ROCYCLE WHAT MOVES YOU
Creative Director
So much more than a work out.
Rocycle wanted a brand film that celebrated their community and the impact that exercising can have on your life. We wanted to find interesting stories from the Rocycle community, that gave an insight into the range of ways their favourite exercise impacted their lives.
After casting from an open call from the Rocycle community, I developed the concept and conducted the interviews for the final film.
Rocycle : What Moves You
Agency: Studio Smink
Creative Director: Rowena Wyles
Directors: Joost van Deijzen & Joost Biesheuvel